|
Too often, if you ask four people in a nonprofit what their organization`s mission is, you`ll get four different answers. Organizations without clearly defined and agreed-to mission and vision statements frequently find themselves adrift at sea, in real financial trouble, and unable to make an ongoing, positive impact on the community.
But an effective mission and vision statement can help an organization unify services and create a consistent approach to new program development.
Crafting Effective Mission and Vision Statements will help your organization develop (or revise) mission and vision statements that bring focus and direction to your work. With orderly, easy-to-follow steps, this engaging guide shows you how to:
- Build ownership for the mission and vision statements among board and staff
- Create a common understanding of your organization`s goals
This useful 88-page guide also includes:
· Definitions of mission and vision statements, how they`re different, and how to use both for greatest benefit
· A seven-step process to develop a mission statement that captures exactly what your organization does
· A six-step process to create a vision statement based on stakeholders` ideas and the organization`s history, capacity for growth, and fundraising potential
· Four options to develop a vision for the short-term future
· Worksheets to guide you through the entire process
Table of Contents:
Introduction: Why Mission and Vision Statements Are So Important: Opportunities Lost...and Gained
How to Use This Guide
Part I Understanding and Using Mission and Vision Statements
How Mission and Vision Work Together
Using Mission and Vision Statements
Part II Developing the Mission Statement
Step 1: Select the Mission Statement Writing Team
Step 2: Clarify Core Values
Step 3: Review the Organization’s Underlying Strategies
Step 4: Evaluate the Current Mission Statement
Step 5: Draft the Mission Statement
Step 6: Circulate the Mission Statement for Review & Modify It
Step 7: Adopt the Mission Statement
Part III Developing the Vision Statement
Step 1: Select the Vision Statement Writing Team
Step 2: Generate Alternative Visions
-Option A: Critical Issues Approach
-Option B: News Stories
-Option C: Metaphors and Pictures
-Option D: Stakeholders Approach
Step 3: Identify Common Themes
Step 4: Draft the Vision Statement
Step 5: Circulate the Vision Statement for Review and Modify It
Step 6: Adopt the Vision Statement
The Leadership Benefits of Crafting Mission and Vision Statements
Appendix A Resources
Appendix B Worksheets
Published by Fieldstone Alliance
| 
